- About BWH Hotel Group
About BWH Hotel Group℠
BWH Hotel Group is a leading, global hospitality network comprised of three hotel companies, including WorldHotels® Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®. This creates a global network across every chain scale segment, in over 100 countries and territories worldwide.
Global President and CEO BWH Hotel Group
As Global President and CEO of BWH Hotel Group, David Kong has led the company to its greatest growth to date. Under his leadership, BWH Hotel Group has grown to a global portfolio of 18 exciting brands, comprising over 4,700 hotels across all chain scale segments. The company has consistently achieved impressive financial success with a RevPAR Index of about 110 the past seven years for North America Best Western® Hotels & Resorts brands, and unprecedented performance in guest loyalty and hotel satisfaction. Kong has been instrumental in molding the company into a vibrant and relevant brand.
Kong is known in the industry as a strategic thinker and innovator. Under Kong's leadership, BWH Hotel Group has experienced its most successful years to date, winning more awards and accolades than ever before. The company has been named AAA Lodging Partner of the Year for the past eleven consecutive years, Business Travel News ranked Best Western® and Best Western Plus® as the No. 1 Midscale and No. 1 Upper Midscale hotel brands in 2018, and the company was named one of the Top 10 Most Innovative Companies by Fast Company, a leading business and technology publication.
With Kong's involvement, the brand’s award-winning loyalty program continues to garner international attention. The revamped Best Western Rewards (BWR®) program, which has earned its position as a leading innovator in the industry, achieved a top five ranking for the seventh consecutive year in U.S. News & World Report’s 2018-2019 Best Hotel Rewards Programs. BWR has also been ranked as the number two loyalty program in the industry by WalletHub, and the best choice for travelers seeking a program with points that do not expire.
Kong’s dedication to innovation was honored in 2019 with Hotel Interactive and Guest Magazine both naming Kong Innovator of the Year. Kong also received the Lifetime Achievement Award from the Hospitality Sales & Marketing Association International (HSMAI) in 2014 and also the 2013 Stephen W. Brener Silver Plate Award at the NYU International Hospitality Industry Investment Conference for his contributions to the resurgence of the brand and services to the industry.
Kong was the past Chairman of The Board of the American Hotel & Lodging Association and continues to serve on its Executive Committee as well as on the Board of Trustees of the American Hotel and Lodging Educational Foundation.
BWH Hotel Groups serves as the umbrella parent organization to WorldHotels Collection, Best Western Hotels & Resorts and SureStay Hotel Group. This brand architecture brings a full-suite of options to travelers and developers, while also protecting the unique identity of each brand.
WorldHotels Collection is a curated global offering of the finest independent hotels and resorts. Geared to both business and leisure travelers, WorldHotels offers three hotel brands in the upscale, upper upscale and luxury segments.
Best Western Hotels & Resorts (BWHR) is a leading hotel brand with a global network of hotels in nearly 100 countries and territories worldwide. BWHR offers 13 hotel brands to suit the needs of developers and guests in the midscale to upper upscale segments.
SureStay Hotel Group is a hotel franchise collection that gives value-oriented travelers an exceptional experience at an affordable price. Comprised of four distinctive brands, SureStay offers premium economy and midscale hotels worldwide.