BEST WESTERN® HOTELS & RESORTS INVITES TRAVELERS
TO SPRING INTO REWARDS THIS SEASON
Best Western Rewards® members can Go.Get.Rewarded® with a $10 Best Western Travel Card® for every completed stay this spring
PHOENIX (February 12, 2018) - Best Western Hotels & Resorts is preparing for the arrival of warmer weather and fun in the sun by inviting travelers to Go.Get.Rewarded. with its spring promotion. Now through April 29, 2018, Best Western Rewards (BWR®) members will receive a $10 Best Western Travel Card for every completed stay within North America. And, there are no limitations to the number of stays guests can complete during this period.
“Best Western’s award-winning loyalty program is giving travelers even more of a reason to travel this spring with this special offer,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer for Best Western Hotels & Resorts. “Listening to the voice of our customers, we understand the type of rewards customers are looking for, and putting money back in their pocket continues to be a favored perk among our loyal guests. We look forward to providing them with the rewards they want and expect this spring.”
Best Western’s spring promotion underscores BWR’s renewed focus on delivering the richest rewards in the industry – ones that are easily redeemable and tremendously valuable to its members. In addition to receiving a $10 Travel Card for every stay, guests will also enjoy an array of the program’s enriched benefits.
Top-Ranked, Rich Rewards
BWR is the only loyalty program in the industry where points never expire and BWR members have access to the richest promotions in the industry. Reward redemption begins at a lower point level requirement relative to industry competitors, and free nights earned can be redeemed at any Best Western branded hotel worldwide, with no blackout dates. Additionally, members have access to special rates – up to 10% off on every night and free night redemptions count toward attaining elite tiers. Finally, members are able to earn gift cards from some of the most popular shopping, entertainment, gas, and airline partners.
Instant Enrollment, Instant Rewards
As part of the BWR refresh, members are given instant rewards and gratification on every stay. Additionally, the Status Match…No Catch® program allows members to instantly have their status matched with other hotel loyalty programs upon enrollment.
Elite Members, Elite Rewards
In addition to enjoying the perks and benefits of BWR, elite members also receive elite rewards. Upon arrival elite members are given a choice of a “Thank You” gift or bonus points. Additionally, they receive a 10% discount for all free night redemptions. Finally, Best Western hotels provide guaranteed free nights for Diamond and Diamond select members at properties with availability.
BWR guests are also provided with a digital membership card that helps them simply and conveniently access their membership number, point balance, current tier level and exclusive deals and offers.
These enhanced benefits, combined with the lowest free night redemption threshold in the industry, let travelers maximize their stays across all 11 Best Western brands.
BWR’s new tagline – Go.Get.Rewarded. – demonstrates Best Western’s commitment to delivering an exceptional customer experience through a simplified, meaningful and rapid rewards program.
For more information on the spring promotion, please visit BestWestern.Com/Spring.
For more information on BWR and to sign up, please visit BestWestern.Com/Rewards.
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier® Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature CollectionSM by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay CollectionSM by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 32 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
† All Best Western and SureStay-branded hotels are independently owned and operated.